Eric Z. Camins
Executive Producer
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Ily Product Launch

Introducing ILY, the New Family Phone™ 
For this product launch video we casted real families and shot over several days in their own homes. Our team found it incredibly important to make these non-actor families comfortable and capture real, albeit sometimes coached, moments.

ILY PRODUCT LAUNCH

Introducing ILY, the New Family Phone™ 
For this product launch video we casted real families and shot over several days in their own homes. Our team found it incredibly important to make these non-actor families comfortable and capture real, albeit sometimes coached, moments.

AGENCY: Red Antler
PRODUCTION COMPANY: Lot112