PELOTON - APP NEW YEARs 2020

Hundreds of assets delivered across four global regions including TV, OTT and Social all executed during “COVID TIMES.” This was one of Peloton’s largest campaigns of the year and a giant push for a greater spectrum of users across their app offering.

ROLE: Executive Producer
AGENCY: Firstborn
PRODUCTION COMPANY: Greenpoint Pictures
DIRECTOR: Hudson Dusters
EDITOR: Drew Balke + Matt Elias (Wax)
CREATIVES: Marge Lo + Grace Harris